• April 22, 2009

Kohl's is launching LC Lauren Conrad, a new women's lifestyle brand, in partnership with the star of "The Hills."

First appearing in 300 stores and online this October, the Menomonee Falls, Wis.-based chain says the clothing line - with prices from $20 to $60 -- will eventually expand to all stores, and that it may add shoes, handbags and accessories.

Conrad is the latest addition to the Kohl's stable of exclusive brands, which it says now account for about 42% of sales, and include names like Dana Buchman, Candie's, Vera Wang, and Tony Hawk.

Conrad will star in marketing materials, including national ads, in-store graphics, online and digital media, direct mail and public relations appearances.--Sarah Mahoney