The campaign, called "First Mile -- The Porsche Experience Drive," targets people who "may not be familiar with Porsche's newest products." The effort was timed with the market intro of the 2009 Boxster and Cayman.
An online component, via
Cramer-Krasselt/Chicago, directs customers to a landing page where they can choose the model they wanted to drive, the date and time and then confirm a "First Mile" driving appointment with a
local dealer.--Karl Greenberg