MTV, NBC May Partner For 'I'm A Celebrity'

  • April 24, 2009
According to B&C, MTV and NBC are close to partnering on the reality series "I'm a Celebrity... Get Me Out of Here!" (A judge turned down a request from disgraced Illinois Gov. Rod Blagojevich to appear on the upcoming show.) The unique deal means NBC and MTV forge a collaboration for the Granada America series. MTV would contribute to creative as well as cross-promotional efforts with NBC. NBC is stripping "I'm a Celebrity" over four weeks beginning June 1.

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