UPS Begins Review For Global Advertising, Media Buying

  • April 24, 2009
UPS has began a review of its account, reports Adweek. UPS domestic major media spending topped $100 million last year, per Nielsen. Global spending, according to sources, is estimated at $200 million. UPS domestic incumbent The Martin Agency in Richmond, Va., an Interpublic Group shop, has been invited to pitch. Roster shops McCann Erickson, Universal McCann and MRM have not. AAR Group consultancy in London is leading the search.

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