Cox to Merge Carol Wright and Val-Pak

  • March 19, 2001
Cox Target Media has announced it will merge its direct mail products, Carol Wright and Val-Pak, to create a single national brand. The strategic integration will fuse Carol Wright's national and regional advertising content into Val-Pak's localized products, including Valpak.com. CTM will integrate the Carol Wright content into their Val-Pak products beginning with the May mailing. The independent Carol Wright distribution concludes with the April 2001 mailing.

- Adam Bernard

Next story loading loading..