• by March 19, 2001

With the ad market slumping the way it has been in recent months, digital marketing solutions companies, such as DoubleClick, are trying to focus on finding more outlets for advertising.

This is why it should come as no surprise to hear that DoubleClick has announced it has created AdServer 4.1, a product that will allow its customers to serve advertisements on emerging digital media platforms, including mobile phones, with support for WAP, HDML and iMode, Interactive Television (iTV), interactive kiosks, ATMs, and voice portals.

This is the newest version of the DoubleClick's in house ad-serving software. The AdServer 4.1 platform has also been extended to support Windows 2000 as well as Apache on Linux and Solaris.

AdServer is already being used by TravelCLICK's Travel Agent Media Network, a provider of digital media and data solutions to the worldwide travel industry. TravelCLICK's Travel Agent Media Network delivers text-based promotional messages onto the airline, hotel and car rental computer screens used by travel agents when booking reservations for their clients.

In Japan, AdServer is delivering hundreds of millions of wireless ads into mobile phones every month, with advertisers including a1 ad net Corp., Japan's second largest telecommunications company, specializing in wireless advertising services and a majority owned subsidiary of KDDI.

- Adam Bernard