Optimedia US Ices Dairy Queen Account

  • May 6, 2009
Optimedia US has expanded its relationship with Dairy Queen and has won media planning and buying duties for an 11 additional Dairy Queen media markets. It now handles 34 markets in 11 states. The account was previously handled by The Jordan Group. Optimedia has worked with Dairy Queen for four years and is now the largest regional agency in the DQ marketing system.

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