The London Organising Committee of the Olympic Games and Paralympic Games announced that McCann Worldgroup has been tapped as Official Marketing Services Provider, in a Tier Three deal. Led by McCann
London, the agency will work with the marketing team at LOCOG for the next three years. This is the first time that marketing services has become a sponsorship category for an organizing committee.
The range of the contract includes advertising (including TV, press, radio, outdoor, online, and mobile), direct marketing and digital marketing.