Live Nation, A-B Sign 3-Year Sponsorship Deal

  • May 6, 2009
Music company Live Nation has signed a three-year sponsorship agreement with Anheuser-Busch Companies, extending a relationship that existed since 2000. Under the terms of the renewal, Bud Light will be the exclusive malt beverage sponsor at select Live Nation amphitheaters across the U.S. Anheuser-Busch will also use the Live Nation events as a platform for two of its signature summer promotions: Budweiser's "Ticket to Summer" and Bud Light's "Port Paradise," the brand's largest summer promotion. AnheuserBusch says it has a 49.2% share of U.S. beer sales.

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