Study: Trad Media Erodes, Women Favor Online Buying Sources

  • May 7, 2009
A 2009 Women in Social Media Study by BlogHer, iVillage and Compass Partners found the majority of women (75%) use social media for social purposes. But there were ominous signs for traditional media in the just-released study: 30% are watching less TV, 31% are listening to less radio, 36% are reading fewer magazines, and 39% are reading the newspaper less. That shift in the media landscape also impacts purchase decisions; there is a move in favor of online sources. Some 45% of women surveyed said they decided to buy an item after reading about it on a blog; among the more digitally savvy BlogHer, that number rises to 85%.

1 comment about "Study: Trad Media Erodes, Women Favor Online Buying Sources".
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  1. John Grono from GAP Research, May 9, 2009 at 12:41 a.m.

    Simply groundbreaking research. Who would have thought that 75% of women use social media for social purposes. I wonder what the other 25% use it for?

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