A 2009 Women in Social Media Study by BlogHer, iVillage and Compass Partners found the majority of women (75%) use social media for social purposes. But there were ominous signs for traditional media
in the just-released study: 30% are watching less TV, 31% are listening to less radio, 36% are reading fewer magazines, and 39% are reading the newspaper less. That shift in the media landscape also
impacts purchase decisions; there is a move in favor of online sources. Some 45% of women surveyed said they decided to buy an item after reading about it on a blog; among the more digitally savvy
BlogHer, that number rises to 85%.