NBA Digital, T-Mobile To Stream NBA's Eastern Conference Finals

TMobile/NBA DigitalNBA Digital and T-Mobile are launching a live streaming sports application for Android -- Google's software platform for mobile devices. It provides basketball fans with access to four distinct video channels throughout this year's NBA Eastern Conference Finals.

"T-Mobile Close Up: NBA Eastern Conference Finals" was developed in conjunction with technology providers Orb Networks and Mobile CDN. It includes all the coverage one would expect from a live sporting event. The application will be available via the T-Mobile G1 for .99 cents.

"Our goal is to continue to set the industry standard by providing the most comprehensive, multiplatform experience possible across television, Internet and mobile platforms," says Bryan Perez, senior vice president and general manager of NBA Digital.

Along with live camera angles, the application will provide fans with postgame video highlights of the ongoing conference semifinals and continuing through the Eastern Conference finals. Fans will also be able to access the content online through NBA.com TNT Overtime Extra, where a "mosaic" player will offer the ability to watch the four live streaming camera angles at the same time.

Last year, Turner Broadcasting System and the NBA announced an expansion of theirlongtime partnership, through which the companies agreed to jointly manage a portfolio of the NBA's digital businesses Turner operates out of its Atlanta production facility.

NBA Digital encompasses NBA TV, NBA.com, WNBA.com, NBADLeague.com, NBA League Pass, broadband and wireless.

Charging for apps was expected to give increased incentive to developers to create Android programs and generate revenue for Google, which is taking a 30% cut of each purchase.

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