Initiative Names Europe, Middle East and Africa Chief

  • April 1, 2004
Philippe Bernard has been named President, Europe, Middle East and Africa (EMEA) at Initiative. Bernard succeed Sergio Lorca, Initiative's Chief Operating Officer, EMEA. Bernard was previously President, Europe, at Lowe & Partners Worldwide. He will take over the European lead at Initiative effective from April 26th, and be based in London.
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