Merkle Acquires CognitiveDATA

  • May 18, 2009
Columbia, Md.-based Merkle has acquired Little Rock, Ark.-based CognitiveDATA, a marketing technology company.

Under the agreement, CognitiveDATA will remain a separate brand and will operate as a wholly owned subsidiary of Merkle, continuing to go-to-market through both end-user clients and marketing service providers.

Both companies are privately held, and financial terms of the deal were not disclosed.--Nina Lentini

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