• MarketingSherpa, Monday, May 18, 2009 4 PM

The recently released Ecommerce Benchmark Report from MarketingSherpa suggests "perpetual carts" riding along with the shoppers as they move through a site have a significant impact on conversion, which varies by the type of perpetual cart. Some show dollar totals that update as items are added, while others show product details, thumbnail images, estimated shipping costs and recommended accessories/related products.

Optimizing internal search results may work best for some sites. The design of the site and the navigation tools influence internal search functions. MarketingSherpa points to testing results to optimize the site. Some suggestions include testing the last in, first out strategy to move older inventory for those who maintain stock. Check also for the fast moving products, which can change quickly based on unpredictable occurrences such as press coverage or waves of attention on social media sites.

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