7Up Contest Targets Hispanic Families

  • May 19, 2009
7Up has launched "7 Dias de Sevenisima," a contest reflecting the "natural energy, fun and spirit" of 7Up fans, with prizes such as family vacations and gift cards that can be used for splurges such as shopping sprees, spas or home cleaning services.

Between now and Aug. 2, consumers can nominate a friend or family member for a chance to win "seven days of natural living for the whole family" by submitting a photo showing the person "living the Sevenisima lifestyle" and drinking a 7Up.

Singer/actress Denise Gonzalez will perform a song titled "Sevenisima" in Spanish-language commercials shown exclusively on Telemundo. Gonzalez is also featured on the Sevenisima campaign's Web site and will make appearances at local market events.

Contest nominations may be made online at Sevenisima.com or at retail events in Chicago, Dallas, Houston, Los Angeles, Phoenix, San Antonio, New York and Miami. One national winner and one winner from each market will receive the entire list of prizes.--Karlene Lukovitz



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