Tourists spent approximately $57 billion in the state in 2007. In keeping with the state's gregarious reputation, the Texas tourism folks are not content to just place pretty ads in media.
Instead, for the second year in a row, they're in effect taking Texas to the rest of the country via a high-tech virtual reality road show, "Texas on Tour."
This year's tour, which kicked off May 15 at Andrews Air Force Base in Maryland, will stretch through October, also stopping in New York City, Chicago, Albuquerque, Colorado Springs, Chattanooga, Tenn., Milwaukee and Oshkosh, Wis., Fort Wayne, Ind., Springfield, Ill. and Pomona, Calif.
The 2009 interactive experience features 53 feet of attractions, including:
The road show is being sponsored by the Dallas/Fort Worth Area Tourism Council, the San Antonio Convention & Visitors Bureau and SeaWorld San Antonio.
Tourism is one Texas's largest industries. Tourists spent approximately $57 billion in the state in 2007.