• May 20, 2009

Pacifico beer, a Mexican cerveza, is supporting the launch of 7-ounce containers by holding events at bars called "The World's Smallest Toast" in western states. The smaller bottle is on sale in California, Nevada, Idaho, Oregon, Washington, Louisiana and Texas.

All bars hosting the toast will offer the new beer on special, with giveaways and a chance to be featured on the Pacifico Web site, www.mexicoviapacifico.com. Cities include San Diego, Calif.; Santa Rosa, Calif.; Baton Rouge, La.; Boise, Idaho; Seattle; Dallas; Las Vegas and Reno, Nev.

Chicago-based Crown Imports is Pacifico's exclusive U.S. importer.--Karl Greenberg