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Klondike Creates Online 'Man Cave'

Klondike Klondike is creating an online "man cave" as a platform for spreading the word about its introduction of a thicker chocolate coating on six varieties of its Stickless Bars.

This latest campaign, dubbed "What Would You Do for a Klondike Bar NOW?," commences today with the launch of an official brand site, KlondikeBar.com. (Previous sites were campaign-specific.)

The site features two distinct entry points: "The Freezer," a section offering product news and brand information (now live) and "The Man Cave," a "lounge" designed for the brand's core customer base of men ages 25 to 45.

The cave, scheduled to go live on June 15, will be presented as a den/entertainment center complete with plush chairs, a TV, a computer and a video game console. Guys will be invited to access a Facebook application from the laptop, play a video game on the console, watch "man on the street" videos on the TV, or view Klondike products in the fridge.

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Story Worldwide worked with Klondike to develop the entertainment applications, which will go live in stages.

The "light-hearted, hysterical" Facebook app (launching shortly after the cave) will invite users to challenge one another to see how thick their "shells" are.

The video game will enable users to put a character through a series of "uncomfortable but hilarious" obstacles to get his hands on a Klondike bar. The game will have four chapters (release dates to be determined) and will be accessible via rich media banners as well as on the brand site.

The man-on-the-street videos, produced by MindShare Entertainment, will be accessible on the site, the brand's Facebook page and through rich media banners as of July 1.

A sponsored event with Diggnation showcasing the Facebook application will take place in New York City on June 4. The event is being coordinated by MindShare and GolinHarris.

1 comment about "Klondike Creates Online 'Man Cave' ".
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  1. vivian mabou, October 21, 2009 at 9 a.m.

    With love and trust vivianmabou1 @yahoo.com

    Hello Dear,
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    I want you to know that i will be interested to know you better because you sounded very sweet in your profile and i will like us to become friends and know each other the more.
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