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How URL Rewrites & 301 Redirects Work

After gaining experience rewriting a massive number of URLs and ensuring that the old URL redirected to the new, Jennifer Lopez digs deep to demonstrate the difference between URL rewrites and 301 redirects. She serves up step-by-step instructions and charts to walk SEO professionals through both processes.

Lopez says it's important to remember that when a user lands on a page with a rewritten URL, the code behind that page doesn't change. The server still reads the original URL.

Read the whole story at SEOmozBlog »

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