• Mihmorandum, Friday, May 22, 2009 2:45 PM

Start thinking about local search campaigns more like pay per click and put local search into its own vertical, rather than lumping it in with traditional search engine optimization, according to David Milum.

Milum doesn't believe a local search campaign takes a lot of effort to get up and running. He suggests getting started with keyword research, figuring out the phrases to target, claiming Google and Yahoo local listings with proper categories, and submitting the information to infoUSA, Localeze and Acxiom.

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