• February 28, 2001

24/7 Media Inc., an interactive marketing agency, announced two new web marketing products designed to help clients attract and retain new customers, the Scratch `N' Win Game Card and the Grouped Promotional Solution (GPS) Sweepstakes. These are new online versions of offline promotional tools.

The Scratch `N' Win Game Card offers the gratification of an instant-win game, which has the potential to drive more users to become participants. The GPS Sweepstakes is a cost-effective tool that allows marketers to share the cost of a large grand prize with other companies while running separate branded sweepstakes. This offers the drawing power of a large incentive. Within a GPS Sweepstakes, each company receives its own branded registration page, and does not share their captured opt-in information with any other company.

According to a survey by Promo Magazine, and NFO Worldwide, more than two-thirds of the online population participates in a promotion at least once a month, which makes the Scratch `N' Win Game Card, and the GPS, potentially powerful tools.

- Adam Bernard