Does Sports

  • February 28, 2001, Inc. today announced it has entered into a content and marketing deal with, Inc, a global Internet sports media company. Under the terms of the agreement, will host pages within its sports section that have news and information provided by Visitors can click on headlines and information to be taken to the story, which will be shown in its entirety on will receive promotional banner, and button, impressions highlighting features within the network of sites. Additionally, Playboy-branded merchandise will be included in the SportsLine Rewards program, a program in which members receive points for viewing pages, which then can be redeemed for sports and entertainment experiences, merchandise, memorabilia, and athlete question and answer email sessions.

- Adam Bernard

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