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Google Analytics To Track-Back Transactions

Change Google Analytics Tracking Codes so they credits transactions to the initial referrer rather than the last. Jeremy Aube suggests this tactic will give marketers a better sense on the return paid for marketing campaigns. One problem with this approach, though, is that it's a permanent change that seemingly can't be modified.

Aube, however, has figured out a way to fix this dilemma. He suggests using a modified version of ga.js. Attributing the original ga.js modification and idea to John Henson at Lunametrics, Aube has tweaked it a bit to serve his own purpose. He provides code and step-by-step instructions to implement it.

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