• May 27, 2009

Jolly Time Pop Corn and Tony's Pizza have each launched bowling promotion tie-ins through partnerships with Strike Ten Entertainment.

Jolly Time signed a two-year deal making the brand the official popcorn of the 2,000-plus bowling centers that are members of Strike Ten, the marketing arm of the bowling industry. Coupons for a free game of bowling will be featured on up to 4 million Jolly Time packages.

In September, Jolly Time will launch a three-month display contest in grocery stores throughout the U.S. Family-oriented, bowling-themed displays will feature a variety of the brand's products.

The free game coupons will also be promoted via a national FSI in September with distribution to more than 132 million Sunday newspaper readers, posters in participating bowling centers, online support at jollytime.com and Strike Ten's sites, and branding presence at the United States Bowling Congress's (USBC) Queens and U.S. Women's Open and Clash of Champions events.

The bowling coupon promotion on Tony's frozen pizza packages will extend through May 2010. Tony's is supporting this promotion with television advertising on ESPN PBA and USBC telecasts.--Karlene Lukovitz