• May 29, 2009

Starwood Hotels & Resorts Worldwide Inc. is partnering with digital publisher Zinio to provide guests access to a branded newsstand, offering digital magazines.

The hotel-branded digital newsstands -- powered by Zinio -- will be accessible for free in Starwood's guest rooms and lobby kiosks. It will feature select single issues at all Element and Aloft properties and participating Four Points by Sheraton properties.

Magazines offered will include: Caribbean Travel & Life, Destination Weddings & Honeymoons, Field & Stream, Golf Fitness Magazine, Kiteboarding, Macworld, mental_floss, Outside, Outside's GO, PC World, Saveur, Ski Magazine, Skiing, Spa Magazine, U.S. News & World Report, Wakeboarding and Working Mother. Starwood will be the first hotel company to offer VIVmag (www.vivmag.com), the first interactive digital women's luxury-lifestyle magazine, conceived and designed exclusively to be read digitally. Additional international titles will be offered for Starwood's overseas properties.

Starwood is introducing the digital newsstands through on-property marketing and online marketing efforts beginning with The Element North American and followed by the global rollouts of Aloft and Four Points by Sheraton. Within the first year, the expected audience-reach for the Zinio partnership will range between three and five million impressions.--Tanya Irwin