- PPC Hero, Thursday, May 28, 2009 5:15 PM
Joe of PPC Hero doesn't have a whole lot of positive feedback on Yahoo's search marketing platform. "Let's face it: their interface isn't as easy-to-use, transparent, or streamlined as Google Adwords'
interface," he writes. Still, since he believes in diversifying search campaigns -- and Yahoo is no. 2 -- he provides a list of ways to more efficiently manage a Yahoo campaign, minimizing the
platform's shortcomings.
For example: The "Yahoo content network sucks," Joe writes. In fact, it's been more of a "bane than a boon for my campaigns." The reason: there can be
spikes in clicks without additional conversions, often a sign of invalid clicks. Joe's solution: Leave the content network off altogether and use Google's.
Read the whole story at PPC Hero »
