Microsoft's Bing Promises More Search Intuition

  • May 28, 2009
Microsoft on Thursday unveiled its new search product,, which the company says is more intuitive, to help Web surfers make better decisions, whether that be purchasing something online, planning a trip, researching a health condition or finding a local business.

"Today, search engines do a decent job of helping people navigate the Web and find information, but they don't do a very good job of enabling people to use the information they find," said Steve Ballmer, Microsoft CEO, in a statement. "When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web."

According to a comScore study commissioned by Microsoft, as many as 30% of web searches are abandoned without a satisfactory result. As a result, the new product has what the company has termed a "decision engine" to help people more specifically find what they're looking for. The product will begin rolling out over the next few days and will launch globally on Wednesday.--Aaron Baar



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