"Today, search engines do a decent job of helping people navigate the Web and find information, but they don't do a very good job of enabling people to use the information they find," said Steve Ballmer, Microsoft CEO, in a statement. "When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web."
According to a comScore study commissioned by Microsoft, as many as 30% of web searches are abandoned without a satisfactory result. As a result, the new
product has what the company has termed a "decision engine" to help people more specifically find what they're looking for. The product will begin rolling out over the next few days and will launch
globally on Wednesday.--Aaron Baar