- ClickZ, Friday, May 29, 2009 3:30 PM
Behavioral targeting, particularly solutions from search engines, leaves a lot of room for improvement, according to Kevin Lee. Not surprising, he writes, given the evolution of display-ad targeting
and evolution of search advertising platforms. So, in the best interest of the industry, he's beginning a wish list to help design the next version of behavioral targeting.
For
starters, he's looking for a self-service version. Allow some advertisers without a display ad already to bid on a per-click or even a CPM basis directly within the search interface, he writes.
Read the whole story at ClickZ »
