• June 4, 2009

Procter & Gamble's Old Spice brand has launched a summer campaign called "Swaggerize Your Wallet," a competition focused on humorous challenges and dangling cash.

The rules, challenges and entry are on www.OldSpice.com. New challenges will be posted to the Old Spice Web site on a weekly basis, with the contest ending Aug. 13.

To participate, consumers have to upload videos of their participation in the various challenges.

Consumers will be able to begin submitting entries to Old Spice on June 15, with the deadline for the first set of challenge entries set for June 28. Additional challenges will be announced weekly at www.OldSpice.com. --Karl Greenberg