"During the beta launch, we focused on gathering feedback and insight from our audience to further refine our content, and provide the necessary information and tools that consumers need to make smart decisions about their personal finance," said Greg Mason, senior vice president and general manager of CBS Interactive's Business Network.
"During the beta launch, many of our users asked for more in-depth material, reflecting the renewed seriousness and attention people feel toward their money," said BNET Editor in Chief Eric Schurenberg. "Every day, we'll feature new articles from our five editorial sections -- Big Picture, Human Capital, Cash Flow, Investing, and Your Future -- to help our readers achieve their personal financial goals."
The site is also launching several new features, including full access to an optimized application for the Apple iPhone and iTouch and a CBS MoneyWatch.com "stock-price look-up" mini-application that can run inside any Web browser, and also posted on CBS Web properties including BNET and CBS News.com.
Since the initial beta launch, CBS MoneyWatch Editor at Large Jill Schlesinger has appeared regularly on CBS's "The Early Show" and "The Evening News," as well CBS radio stations, giving the site exposure. Promotions will run across CBS TV, Radio, and Outdoor as well as an expansive campaign across the CBS Interactive network.