Compuware Hits The Ice

  • June 8, 2009
Compuware has signed a multi-year deal to be "Official Global Application Performance Partner" of the National Hockey League (NHL) and the National Hockey League Players' Association.

The deal gives Compuware title sponsorship of the 2009 NHL Premiere games in Europe, comprising two matches in Stockholm in which the Detroit play the St. Louis Blues; and two games in Helsinki in which the Chicago Blackhawks play regular season games against the Florida Panthers.

Compuware gets advertising real estate on a range of NHL properties like NHL.com; NHL Network; NHL Network Online. Compuware will also get marketing opps at the NHL Winter Classic, All-Star Game and at arenas in the U.S. and Canada.--Karl Greenberg

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