• June 9, 2009

Cerveza Tecate is primary sponsor of the upcoming professional pay-per-view boxing fight that will be Floyd Mayweather's first bout since coming off a year in retirement.

For its sponsorship of Floyd Mayweather vs. Juan Manuel Marquez on July 18 at the MGM Grand Garden Arena in Las Vegas, Tecate will offer a $25 mail-in-rebate discount for the HBO Pay-Per-View event with the purchase of a 12-pack or larger of Tecate.

Tecate will also present an offer to save up to $30 in snacks and party supplies, with the purchase of $100 worth of groceries at participating stores. The beer brand will also co-promote the fight with TV and radio ads, as well as POS elements and posters with fight details.--Karl Greenberg