• June 11, 2009

The Leverage Agency, a New York-based sports and entertainment brand marketing and sales firm, has signed four-time World Heavyweight Champion boxer Evander Holyfield to a representation deal for marketing and endorsement opportunities, personal appearances, and branding and licensing deals.

The native of Atmore, Ala. is the only four-time Heavyweight Champion in boxing history, having taken the title from Mike Tyson, Buster Douglas, Riddick Bowe and John Ruiz on separate occasions. He has a career record of 42-10-2. His is currently training for an exhibition match against Sammy Retta in Ethiopia on July 25 to help raise funds for AIDS victims.--Karl Greenberg