PCH is partnering with mobile ad company Nexage to monetize the iPhone site and plans to launch versions tailored to other mobile browsers in the coming weeks. The new mobile site allows visitors to enter the PCH sweepstakes once per day and acts as a cross-promotional tool for its other Web properties anchored by PCH.com. Magazine, merchandise and ad partner programs are planned for future versions of the site.
The mobile moves follow recent steps by PCH to develop a presence in social media platforms such as Facebook and Twitter to reinvigorate the old-line brand and attract new and younger users. --Mark Walsh