Hill Holliday won "Media Plan of the Year" for a campaign spending $10 million to $25 million for Liberty Mutual's Responsibility Project. The award was given by industry trade publication group
AdweekMedia. Now in its 16th year, the award recognized 2008's best media plans as chosen by a panel of industry experts.
Adweek, Mediaweek and
Brandweek's June 15 issue feature a
profile of the agency's award-winning campaign.
