• Las Vegas Sun, Wednesday, June 17, 2009 9:30 AM

Greenspun, a Las Vegas-based newspaper and web publisher, is launching a TV show that seeks to be an alternative to traditional local TV news. Known as "702.tv," the program is designed to be youthful, hip and Web-savvy.

The twice-weekly show will air at 10:30 p.m. on Cox Communications cable Channel 14, with plans to go to five days a week in the fall. "If 'The Daily Show,' the Travel Channel, the Food Network and E! were to do a daily local show in Las Vegas, this is what it might look like," says Rob Curley, president of Greenspun Interactive. Coverage will include news, entertainment and sports. "We'll tell you what the governor's latest vetoes are, doing it in a way that puts a smile on your face or makes you chuckle a little," he says.

The Greenspun media family includes the Las Vegas Sun and Las Vegas . The TV show's fall lineup includes sports and entertainment segments featuring Sun writers.

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