Real Media Signs 34 More

  • February 26, 2001
Real Media, a global provider of marketing solutions to the digital advertising industry, has announced that it has signed an agreement to exclusively represent the alternative newsweekly websites owned by Village Voice Media, Inc. and The Ruxton Group for online ad sales. There are 34 sites in all. Seven of the sites are operated by Village Voice Media, Inc. and are companions to their offline publications, which have a combined circulation of nearly 700,000. The Ruxton Group Web sites are companions to 27 alternative newsweeklies, published in 18 of the top 20 DMAs, with a combined circulation of more than 2.5 million.

The sites will become part of Real Media's America's Interactive Media (AIM) Portfolio. AIM is comprised of local print, and broadcast, media brands in the top 20 U.S. DMAs. The addition of these alternative weeklies will allow advertisers on AIM to more precisely target the younger audiences of these properties. - Adam Bernard

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