• Paid Content, Thursday, June 18, 2009 12:15 PM

WordPress parent Automattic has partnered with widget maker SocialVibe, PaidContent reports. As a result, Wordpress bloggers can now sign up for a SocialVibe widget, choose a specific charity and corresponding brand sponsor, and then embed the ad unit in their blog to start earning micro-donations from the brand once readers interact with the sponsored units.

Interactions include things like watching and rating a video. Progress gets displayed right on the widget with a note like 'My blog has provided 17 books to students in need'. SocialVibe currently donates 100 percent of the proceeds to the charities, but plans to move to a rev-share model by later this year.

People have been able to embed sponsored badges on their Facebook and MySpace profiles since the startup launched roughly a year ago, and SocialVibe says it has helped users raise almost $500,000 for various charities from these micro-transactions since then.

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