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Finding Qualified SEO Experts

Quality SEO skills are undervalued. That's according to David Dalka, who writes that companies still don't understand the correct way to find qualified SEO experts. Many look for low-cost resources when they should focus more on perfecting success measurements, and integrating SEO campaigns into other marketing strategies.

Dalka looks at reasons why SEO might be misunderstood by many management teams, which often leads to a lack of financial resources and support. He writes that budgets are typically controlled by "individuals without a deep knowledge of search engine marketing," so it's important to start by creating a short prospect list of SEO vendors and reasons why the strategy is important.

Read the whole story at Search Engine Watch »

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