"We think this stuff is art as well as commerce," writes
Ad Age editor Jonah Bloom in introducing the selections in his magazine's first annual "Art of Outdoor" issue.
They include all of the Obie winners, as well as other campaigns from around the world that made an impression on the magazine's outdoor reporter, Andrew Hampp, or the editors of sister magazine,
Creativity.
One thing's for sure: we've come a long way from billboards that blow smoke rings - from 3D ads to whiskey vending machines to my personal favorite, which
is a Zamboni ice-cleaning machine trailing a mock-up of a Gilette Fusion razor.
"From the sheer craft of the Luxor highlighter ads -- a history written within a story -- to
suspended scuba divers to an enormous egg breaking as dawn hits Chicago, this stuff brings our landscapes to life and makes us notice things in new ways," Bloom exuberates.
Joanne C. Gerstner reports in
The Detroit News, meanwhile, that major professional sports in the U.S. are coming
closer and closer to making the "previously unthinkable" a reality by putting sponsor logos on uniforms.
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