Qdoba Mexican Grill Signs With Boston Red Sox

  • June 23, 2009
Qdoba Mexican Grill, a New England fast-casual restaurant chain, has signed a marketing and concessions agreement with the Boston Red Sox that makes it "The Official Mexican Restaurant" of the baseball franchise. Financial terms of the three-year deal were not disclosed.

The sponsorship features in-stadium marketing; external promotional rights and in-park concessions.

Under the terms of the agreement, Qdoba will receive exposure in Fenway Park, vending rights and the rights to use the Boston Red Sox official trademark and logos in-store and in-market throughout the season.

Qdoba, which has 11 restaurants in Boston and the region, is a division of Wellesley, Mass.-based Chair 5 Holdings, LLC.--Karl Greenberg

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