UN, Agencies Create 'Hopenhagen' For Climate Change

  • June 23, 2009
The United Nations wants to boost global awareness of its Climate Change Conference in Copenhagen in December with "Hopenhagen," a marketing program that launched this week at the Cannes Lions International Advertising Festival, at John F. Kennedy International, Los Angeles International and London Heathrow airports, and in international media. The major consumer launch will take place in September and continue through the Climate Change Conference beyond.

Creative urges people to trade "cope" for "hope" -- passivism for activism. Agencies involved include Euro RSCG; McCann Worldgroup; Digitas; Saatchi & Saatchi; and Ogilvy & Mather. The chairman of the creative council was Bob Isherwood, former worldwide creative director of Saatchi & Saatchi.

Hopenhagen.org will serve as the campaign hub.--Karl Greenberg



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