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SEO Your Personal Brand

Like it or not, sometimes people are brands, too. Kevin Gibbons serves up some SEO tips for building your personal brand. He explains that it all starts with building an image reflected in your profiles on social media sites.

Gibbons provides quick tips on how to make those profiles easy accessible to anyone searching for information on you. For example, video recordings of conferences or events posted to the Web in YouTube or Vimeo should have a headline similar to this: [Presentation Name by "Author Name"]. The format, used as the title tag and on-page heading, becomes important -- it's the keyword to help optimize your name and content.

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