Rich Media Email Offers Transactional Capabilities

  • February 27, 2001
Radical Communication Inc., the developer of an industry leading content and communications platform Monday strengthened its position as the interactive email standard by partnering with Annuncio Software, the premier e-marketing software provider.

The two companies have entered into an agreement to co-market their solutions. For Annuncio's and Radical Communication's joint clients, the partnership enables the seamless streaming delivery of rich multimedia content directly into the body of an email. The interactive e-mail platform also allows Annuncio's clients to take advantage of RadicalCommerce, extending the reach of the shopping cart to email and enabling recipients to consummate secure e-commerce transactions without leaving the body of an email or launching a browser. Marketers and eCRM managers will now be able to quickly and easily assemble their interactive and multimedia emails in RadicalBuilder and deploy the messages through the Annuncio software.

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