Cinematics created for the forthcoming "The Beatles: Rock Band" video game -- a collaboration between MTV Games' Harmonix and the Beatles' Apple Corps -- are also a crucial part of
the advertising campaign. They are, writes Dan Neil, "the most beautiful and compelling animated sequences I have ever seen, a pocket masterpiece that in its surrealistic bravura is worthy of
"Sgt. Pepper" and "Yellow Submarine."
Neil also says that the videogame is another opportunity, along with the Cirque de Soleil revue "Love," to think
about the commercialization of the Beatles legacy. But he doesn't ponder that point too hard.
In the end, "this is my favorite bit of advertising this year. Or is it
content? That's the beauty of this piece of cinema. I don't really care what it is. I just want to watch it again." And it's all coming immediately to a
YouTube near you.
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