Wal-Mart: Melodrama In Aisle Three

  • June 24, 2009
Once again, Wal-Mart Stores is linking with Soap Opera Digest for its "Shop Like a Soap Star" marketing program, scheduled to run in the magazine's Oct. 6 and Oct. 13 issues.

The in-store promotions start Sept. 26 in five markets, including soap-star appearances and product demonstrators. Past participants have included Calgon, Quaker Instant Oatmeal, Lysol, Hamburger Helper, Secret, and Huggies Pull-Ups.--Sarah Mahoney

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