This addition, as of June 21, is a bit higher than the previous week's addition of 300,000 as of June 14, two days after the big digital-from-analog changeover.
Nielsen says that now, 1.8% of U.S. TV homes are not receiving TV signals. White households have the best results, at 1.3% of homes unprepared; African-American TV homes are the worst at 4.0%. Hispanic and Asian TV homes slot in between, at 2.8% and 2.9%, respectively.
Demographically, young TV households -- under 35 years old -- have the worst numbers when it comes to being unprepared to receive TV signals, at 4.0%. Older Americans over 55 have the best numbers, at 0.8%.
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The least-ready markets are Albuquerque-Santa Fe, NM at 6.2%; Austin, Texas, at 4.7%; Dallas-Fort Worth, at 4.4%; Tulsa, at 3.7%; and Los Angeles, at 3.3%. For the most part, Nielsen says Western U.S. markets have more homes not connected digitally, since that's where cable penetration is generally the lowest.
The best markets are Providence-New Bedford, at 0.24%; Oklahoma City, 0.63%; Baltimore, 0.73%; Greensboro-Salem, NC, 0.78%; and Pittsburgh, 0.87%.