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How To Tell When SEO Works

It's a critical component in online marketing, but how do you tell if your SEO strategy works to drive traffic to the Web site? Michael Estrin polled the industry to find the best advice for spot-checking SEO projects.

The advice runs the gambit, from working with search engines to gain ranking insight from keyword data driving traffic to your site, to ensuring linked copy from other Web sites includes a term people naturally search on. Don't forget the title tags, pay attention to metadata because it matters, and try to think ahead to determine the type of information Web site visitors will want to see, Estrin writes.

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