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Vegas Brands Are Fans of Product Placement

  • Adweek, Thursday, June 25, 2009 9:45 AM
The top 10 travel and hospitality brands boosted their product placements on prime-time broadcast television by 34% last year, per Nielsen. Most of the brands were hotels, mixed in with the JFK and LAX Airports.

Of the hotels, three Las Vegas resorts posted the most product placement occurrences: The Paris Las Vegas Hotel and Casino, MGM Grand Hotel & Casino, and New York New York Hotel & Casino.

Among broadcast network TV shows, Fox's "So You Think You Can Dance" was tops, with 534 placements for the travel and hospitality category. The show's backdrop of the Las Vegas Strip features signs for several area hotels. NBC's "Last Comic Standing" was ranked second with 445 occurrences and "CSI," which is set in Las Vegas, was third with 349 placements.

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