Mag Bag: 'PC Mag' Launches Kindle Edition

KindlePC Mag Launches Kindle Edition

PC Magazine is extending its digital network to Amazon's Kindle, making the PC Magazine Digital Edition available at Amazon's Kindle magazines store for a subscription price of $1.49 per month, beginning with the June issue. This digital version is formatted for Kindle, while incorporating all the content of the full issue. It will also deliver extra content, such as more in-depth product reviews.

Lance Ulanoff, senior vice president of content for the PCMag Digital Network, said by offering the digital edition, "we're expanding our potential reader base and giving consumers a new opportunity to interact with our brand." In addition to the digital magazine itself, PCMag Digital Network blogs Gearlog, Appscout and GoodCleanTech are also available on Kindle for $0.99 per month.

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The Kindle offering is the next logical step for this all-digital magazine, which closed its print edition in January in favor of online-only publication. PC Magazine already offers mobile subscriptions and access to the associated blogs over handheld mobile devices.

Because of its general focus on technology, PC Magazine publisher Ziff Davis was one of the first to see its business seriously disrupted by competition from the Internet. With ad pages plunging, this led to financial woes and a Chapter 11 bankruptcy filing in March 2008. However, Ziff emerged from bankruptcy in July 2008 and is continuing the long-term project of rebuilding its brands and contents as purely digital publications.

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Newsweek Web Site Gets New Editor

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Bloomberg Markets Names Dukmejian Publisher

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